21 September 2006

Multimap, one of the world’s leading providers of mapping and location-based services, has partnered with the global convergent communication specialist, 2ergo, to further mobilize its range of business-to-business solutions. This link-up will enable Multimap clients across many sectors of industry, including retail, travel, property and automotive sectors, to offer their customers maps to their nearest outlets through mobile phones.

Mapping and location-based services on company websites have grown rapidly in recent years, with customers being able to go on-line and rapidly find maps and other information about their nearest store. Through the deal with 2ergo, Multimap’s clients will be able to take this one step further and deliver this information and more through mobile handsets - starting with the enhancements of their products, SMS Storefinder and Map2Mobile.

For example, when customers visit a website to find and view a map for their nearest outlets, they will now have the option of clicking on a mobile icon and sending the map directly to their phones. In addition, members of the public will be able to text a short code to locate their nearest outlet for a given product or service provider and receive a personalised map. This will be delivered through mobile location technology which will match the handset’s position to the nearest appropriate outlet — making it ideal for people on the move looking for fuel, loyalty card partners, WiFi points and so on. When viewed on the mobile phone, the user can scroll around a map and even zoom in and out to help determine their whereabouts.

Sean Phelan, Chairman and Founder of Multimap, commented, “We are the European market leader for mapping and have an enviable client base which includes a number a major high street names. Offering people access to maps through their mobile phone will help to further enhance the customer experience with our clients’ brands. We see the mobile channel as a key part of our integrated mapping services and we’ll be working with 2ergo over the upcoming months to explore new product and service opportunities.”

Barry Sharples, Joint CEO of 2ergo, said, “We were delighted to be invited by Multimap to tender for this exciting project. 2ergo worked very closely with Multimap to understand their clients’ needs in order to create an application set that makes life easier for them, removes costs from their businesses and can generate tangible additional revenue for both Multimap and their clients. Receiving a positive response from clients is a testament to the strength of the partnership with Multimap and the innovation that is possible from two such leaders in their fields.

“In today’s 24/7 environment, time is viewed as an ever-precious commodity and with brand loyalty on the decline, companies need to work harder and look at innovative solutions to retain customers and improve the customer experience. Map-to-mobile and location-based services offer people more choice and convenience - helping businesses to retain happy customers,” he continued.

About 2ergo

2ergo provides interactive and multi channel communication solutions, using mobile messaging, fixed-line telecommunications and internet technologies. Delivering solutions and services to many sectors of industry, our clients range from SMEs to multi-national enterprises, to public sector organisations. Our expertise enables clients to advance their use of technology, to reach new levels of effective communication, increased performance, sustainability and growth.

Headquartered in Lancashire, United Kingdom, the group is listed on the London stock exchange (AIM: RGO).

About Multimap

Multimap is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 12 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, it featured in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. Also in 2005, Red Herring named Multimap as one of the top 100 private companies in Europe, and the company featured in Deloitte Touche’s Technology Fast 50 league for London and Southern England.